Figures are important. Always and everywhere. But nobody thinks in a purely rational way. In any case, we haven’t come across it yet at Stratfield. Emotion is also an important decision-maker. It’s just that it’s often harder to touch. At Stratfield, we focus our attention on both the financial and the emotional aspects of a strategy for shareholders.
Two businesses, both family businesses, have already been working together for a long time. Understandable, because their qualities complement each other. The idea emerges to strengthen the collaboration through a partial merger. This would be beneficial to efficiency and lead to savings on costs. External advisers confirm that this is a viable choice and work out that 1 plus 1 is also 3 this time. And yet they can’t manage to complete the deal. How can the businesses move the collaboration back on track (again)?