Stratfield in Zwolle: Werken aan waarde voor aandeelhouders

Stratfield conducts successful share transfer for SnelStart

Snelstart, originally from Texel, has been developing and supplying businesses with smart accounting packages for more than 40 years. The Ploeg family, shareholders of SnelStart, transferred their shares to the current board of directors. Stratfield conducted the share transfer successfully.

The Ploeg family set up SnelStart more than 40 years ago to make the administrative tasks of businesses easier to manage. Nowadays, more than 100,000 businesses use SnelStart’s accounting applications and software and its office is in Alkmaar. But modern times bring new challenges with them. Challenges that the descendants of the founder did not feel comfortable with. This is why they transferred their shares to the current board of directors, consisting of Frits Ploeg and Herman Weessies.


Stratfield gave advice and assisted with the share transfer process. According to Leendert Stam from Stratfield, emotions are always involved when a share transfer takes place in a family business. ‘You need to steer around them without losing sight of the professional dot on the horizon. In the case of the SnelStart share transfer, we also managed to create sufficient value for all those concerned and to retain it. Now that the share transfer has taken place, the new board of directors has the scope and the opportunity to allow SnelStart to develop and grow while applying new insights and modern management practices. At the same time, the descendants of the Ploeg family can rest assured that ‘their’ company is still in safe and trustworthy hands.